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Lawmakers Make Ad-Friendly Revisions To Privacy Bill
MediaPost· 4 days agoAmong other changes, the new draft of the bipartisan proposed American Privacy Rights Act, unveiled late Tuesday, appears to require businesses to allow consumers to opt out of online ...
Earnings call: Sohu reports aligned Q1 2024 results, plans game expansion By Investing.com
Investing.com· 6 days agoBrand advertising revenues fell by 29% to $16 million, and online game revenues decreased by 9% to...
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 1 day agoAdditionally, the controlled nature of independent retail environments minimizes the risk of ad fraud. Reaching Audiences Outside the National Chains Even as brands like Amazon ...
What's Driving Magnite Inc's Surprising 18% Stock Rally?
Guru Focus· 2 days agoMagnite Inc (MGNI, Financial), a prominent player in the diversified media industry, has experienced a notable fluctuation in its stock price recently. Magnite Inc, formerly known as The Rubicon ...
Council Post: Redemptive Marketing: The Path To Resolving Transparency And Performance Dilemmas In...
Forbes· 7 days agoAs the member leader of the Forbes Technology Council Marketing and Advertising Group and a...
The gateway to conversions: 5 ways retailers can create incremental opportunity
The Drum· 6 hours agoHow can we find new shoppers and capture incremental purchases? Connexity's director of marketing...
Minnesota Lawmakers Pass Opt-Out Privacy Bill
MediaPost· 6 days agoMinnesota lawmakers on Sunday passed a privacy bill that would give state residents the right to wield more control over their data, including by rejecting online behavioral ...
Google pays preemptive damages to DoJ to avert jury trial
The Register· 5 days agoFacing an antitrust jury trial over claims it monopolizes online advertising, Google has chosen to...
Cathie Wood's ARK Venture Fund backs Firmly for streamlined online shopping
Investing.com· 3 days agoCathie Wood's ARK Venture Fund backs Firmly for streamlined online shopping
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
CNBC· 2 days agoWhile ad dollars are rapidly shifting from traditional TV to streaming, retail and consumer product...
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