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Google Ad Tech Antitrust Suit Will Go to Trial, Judge Rules
Bloomberg· 2 days agoHave a confidential tip for our reporters? Alphabet Inc. will have to defend itself at trial against...
Your move, Google
Politico· 5 days agoAssemblymember Buffy Wicks is reviving a proposal from last year that would make large platforms pay California newsrooms a portion of their online ...
Marketers Are Spending More, Faster: GroupM Midyear Forecast
AdWeek· 5 days agoGlobal advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear ...
Madhive acquires omnichannel ad sales firm Frequence - Mobile Marketing Magazine
MobileMarketing· 4 days agoTechnology company Madhive has announced the acquisition of omnichannel ad sales provider, Frequence, for an undisclosed sum. Despite, the terms of the deal not being disclosed ...
How Pope Francis' Ominous AI Message At G-7 Affects Advertisers
MediaPost· 3 days agoThe most notable warning and the one in which applies to the advertising industry, "dooming" humanity by making people depend on choices made by machines. GAI will influence ...
Study: Local TV Advertising to Grow 5.9% in 2024
TV Tech· 6 days agoDuring the next presidential election in 2028, broadcast TV is expected to see $9.1 billion in ad revenue. Overall, the new Borrell report predicts that...
Will Walmart Reach a Trillion-Dollar Market Cap by 2030?
Motley Fool via Yahoo Finance· 14 hours agoLast quarter's online sales were up 21% year over year, easily outpacing Amazon's North American...
Sky News Host Criticizes Focus on Betting Ads While Ignoring Pokies
Inside Bitcoins· 6 days agoWhile there is widespread support for these restrictions, Bond questions whether sports betting is...
T-Mobile is boosting ad inventory to monetize its subscriber reach
PhoneArena· 6 days agoT-Mobile marketing chiefs took part in the NewFronts conference organized by the Interactive ...
Programmatic tactics for B2B digital campaigns in EMEA
The Drum· 6 days agoThis provides a major opportunity for B2B marketers. With programmatic advertising, B2B marketers can target their ideal customers and deliver personalized content while capturing ...
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