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Ads next to controversial news articles: Here’s what the numbers say
Marketing Dive via Yahoo Finance· 3 days agoThe study is based on an online survey of nearly 50,000 adults this spring, with 51% identifying as...
Amazon Sellers Turning to Google Ads to Reach Shoppers
PYMNTS.com· 3 days agoAmazon has become a major player in the advertising industry, generating $47 billion in advertising...
PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers
The Wall Street Journal· 6 days agoThe digital payments company plans to build an ad sales business around the reams of data it...
Ad Tech Squeeze: California Data Tax Would Fund Local Journalism
MediaPost· 6 days agoIn effect, SB 1327 would tax one form of ad revenue to support another. The bill’s author, Sen. Steve Glazer (D-Contra...), is taking aim at the tech platforms that are “able ...
Exclusive | PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers
The Wall Street Journal· 6 days agoPayments company hires Uber’s former head of advertising to run a new ad division.
These Internet Browsers Promise Privacy. What Does That Actually Mean?
The Wall Street Journal· 5 days agoHigher levels of privacy also could be important for people searching for reproductive-health...
At Instacart, Embracing Privacy to Elevate Customer Trust
The Wall Street Journal· 2 days agoAs brands navigate new privacy regulations and consumer concerns about data protection, Instacart...
PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers - Slashdot
Slashdot· 6 days agoPayPal has hired Mark Grether, who formerly led Uber's advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads ...
Why Your Programmatic Strategy Needs Audio
AdWeek· 3 days agoThe programmatic market is growing tremendously, with over 90% of digital display forecast to be purchased programmatically in 2024 and programmatic ad spend expected to reach ...
YouTube is 19 years old. Here's a timeline of how it was founded and grew to become king of video,...
Business Insider via Yahoo News· 5 days agoBoth YouTube and Disney cut ties with him, and he was kicked out of YouTube's top-tier advertising...
