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1. • Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger

     AdExchanger· 12 hours ago

     TV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety ...

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     Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger

     AdExchanger· 2 days ago

     On Monday, the contextual ad platform announced its acquisition of Beachfront, a supply-side...

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     Viewers Continue To Watch More Streaming Content On Smart TVs, Report Shows

     Forbes· 1 day ago

     Inscape released its TV Market Trends Report on Tuesday — covering the first quarter of 2024. The...

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     Council Post: The Power Of Measurement: How To Optimize Your Next Campaign

     Forbes· 6 days ago

     Marketing measurement was once fairly simple: You launched a campaign, and then you measured its...

5. • Figure skater Tessa Virtue reveals she's expecting her first child - ABC17NEWS

     ABC17 NEWS· 7 days ago

     Canadian figure-skating icon Tessa Virtue is expecting her first child, she revealed via social media Tuesday. The announcement came in a batch of vacation photos with husband and Toronto Maple ...

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     The Debate Over Premium Content Is Holding Back Programmatic CTV Growth | AdExchanger

     AdExchanger· 5 days ago

     While agencies push for more programmatic buying options, publishers want to maintain control in TV...

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     Walmart opens access to off-site customer journey insights for suppliers

     Marketing Dive via Yahoo Finance· 1 day ago

     Walmart has continued to improve its retail media business by helping marketers use its stores of...

8. • Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study Finds

     MediaPost· 7 days ago

     The report noted that collectively FAST (Free Ad-Supported Television) platforms were at a 24% household reach, up 9% from the fourth quarter of 2023. Looking at “TVision Power Score” -- which ...

9. • Small Business - Salisbury Post | Salisbury Post

     The Salisbury Post· 2 days ago

     LONDON, June 03, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today launched the world’s first Website Publisher Trust Indexes, a global approach to quality measurement

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      The Olympics Is Personal(ized)

      TV Technology via Yahoo Sports· 5 days ago

      For an advertiser, that level of fragmentation forces them to consider a more individualized approach.Targeting and personalized CTV messaging is no...