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Google TV Launches Ad-Supported Service on Streaming Boxes
iTech Post· 3 days agoGoogle announced its new advertising network that offers targeted ads to more than 125 live channels...
United is rolling out targeted in-flight ads – what to know and how to opt out
The Hill via Yahoo News· 3 days agoMedia will use customer demographic information that includes their city of residence, flight...
FrightPix to use Brightcove for new horror streaming service
Digital Trends via Yahoo News· 13 hours agoFrightPix is a free, ad-supported video-on-demand service (AVOD) emphasizing horror, thrillers, and...
United launches a media network so advertisers can target its travelers
Ad Age· 7 days agoAirlines such as United have a lot of data on customers because of their frequent-flyer programs and long-standing partnerships with credit card companies. United today announced it will launch ...
VeraViews joins the Conscious Advertising Network (CAN) - Mobile Marketing Magazine
MobileMarketing· 1 day agoVeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its ...
Seedtag Picks Foursquare To Measure Ad Impact On Foot Traffic
Next TV via Yahoo Finance· 1 day ago“Foursquare is thrilled to have Seedtag join the network of hundreds of top ad-tech partners...
Mobile Brand Three Has Timely Message for Smartphone Haters
AdWeek· 14 hours agoThe slice of life captured in the new ad from Three, one of the U.K.’s largest mobile network...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 1 day agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
Inside GroupM’s restructuring—how WPP’s media network is fighting for prominence in a data-driven...
Ad Age· 3 days agoReilly said that neither Wavemaker nor GroupM had an established “new business infrastructure or culture” when she joined and that in “a place of this size, there was an over-reliance on new ...
United Airlines is launching its own advertising network
Quartz· 7 days agoUnited Airlines is trying to break into another business. The company announced Friday that it will...