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Disney’s Aggressive Bid for Streaming Ads Leaves Video Rivals Scrambling (EXCLUSIVE)
Variety via Yahoo Finance· 18 hours agoDisney is soaking up new commitments from advertisers in one of the driest “upfront” markets seen in...
We need warning labels on social media to protect children but that’s not enough
Iowa Capital Dispatch via Yahoo News· 16 hours agoSurgeon General Vivek Murthy is advocating for warning labels on social media platforms like TikTok,...
Instacart Extends Retail Media Data to YouTube, Powering Shoppable Ads
PYMNTS.com· 3 days agoInstacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot,...
Inside CVS’s retail media ad deal with The Trade Desk
Ad Age· 7 days agoThe “transparency” is about showing advertisers “the costs associated with buying our media,” Dhariwal said. The self-serve option also is a typical evolution for retailers that are becoming ...
Paramount is an impaired asset with a broken deal process, according to top adviser to Disney CEO
Yahoo Finance via AOL· 16 hours agoThe company...million) and film ($3 million) divisions in the first quarter. Profits increased 11%...
Can You Replace Google Search With Reddit? I Tried It for a Week
The Wall Street Journal via Yahoo Finance· 3 days agoReddit isn’t great for information like when a baseball game starts, but it’s helpful when you want...
CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
MediaPost· 2 days agoConsumer-packaged goods advertisers’ campaigns earned the highest unique reach -- 25.24% on CTV platforms -- more than any other advertising category, according to data estimates from TV/video ...
Biden campaign targets Latino voters with 'media blitz' around Copa America 2024
USA Today· 14 hours agoPresident Joe Biden's campaign is spending millions on advertisements and activations around the...
NBCUniversal Will Continue Building on Aptos via Long-Term Agreement - Decrypt
Decrypt· 20 hours agoThe firms exclusively shared the news with Decrypt on Thursday, describing it as a multi-year...
Can You Replace Google Search With Reddit? I Tried It for a Week
The Wall Street Journal· 3 days agoEarlier this month, that included me. Reddit, which went public in March, is a social network with...