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SBJ Marketing: Publicis doubles down on sports
Sports Business Journal· 6 days agoSince his passing, there’s been a surfeit of Bill Walton stories this week -- proof that he was the most humble and approachable "name" athlete of the past half-century. In a business where ...
UFC set to debut new fighter gloves designed to minimize eye pokes
San Francisco Chronicle· 4 days agoUFC is set to unveil a new glove designed in large part to stunt eye pokes that often render...
UFC 302: Makhachev beats Poirier by submission to defend lightweight title
Orange County Register· 2 days agoJamaica’s Randy Brown, right, grapples with Brazil’s Elizeu Zaleski dos Santos during the third...
MMA Junkie's Submission of the Month for May: Anthony Smith's first career guillotine halts unbeaten...
USA Today· 7 days agoWith another action-packed month of MMA in the books, MMA Junkie looks at the best submissions from...
Islam Makhachev's first 5 opponents in the UFC - Where are they now?
GiveMeSport· 3 days agoOne is still winning fights at 41 years old
UFC Report: Top-Ranked Light Heavyweights Added to Abu Dhabi Fight Night
Sports Illustrated· 6 days agoAn exciting clash between two of the UFC’s top light heavyweights has reportedly been added to the...
Khasan Magomedsharipov added to Bellator Champions Series: Dublin
USA Today· 4 days agoThe brother of former UFC star Zabit Magomedsharipov looks to maintain his undefeated record in Dublin.
WATCH: Kayla Harrison easily tosses UFC champion Alex Pereira in training | BJPenn.com
BJPenn.com· 3 days agoKayla Harrison recently tossed UFC light-heavyweight champion Alex Pereira around in a viral...
UFC 302: Lightweight champ Makhachev wants to beat Poirier, not retire him
Orange County Register· 3 days agoIslam Makhachev understood the reasons why Dustin Poirier would consider retirement after their...
Publicis 'revitalizing' its sports marketing shop in the U.S.
Sports Business Journal· 6 days agoFor as long as I can recall, there have been attempts at pairing a sports marketing/sponsorship agency within -- or adjacent to -- a media-buying shop. There have been some successes, like Omnicom ...