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MediaPost Publications - Research Intelligencer
MediaPost· 24 hours agoChinese marketplaces are gaining a strong foothold as inflation saps the spending power of Americans. Almost three quarters of LGBTQ respondents said the internet is a primary source of entertainment.
How this LLM designed for ad agencies surfaces insights from big campaign datasets
Ad Age· 5 days agoAkkio’s agency-focused model could help marketers at a time when many in the industry are struggling to advance their uses of generative AI. In a survey published this week ...
AI-powered marketing: Top 10 AI tools to accelerate growth in 2024
Digital Journal· 4 days agoArtificial intelligence is transforming marketing faster than you can say “machine learning”
Reaching Gen Alpha, Gen Z and millennials—key differences marketers need to know
Ad Age· 4 days agoGen Z is used to creators using social media as a kind of digital diary, and they like to feel included. “Social media is a part of self-expression for ...
SCAMPER your way to better SEO and content marketing ideas
Search Engine Land· 19 hours agoWhat if we combine user-generated content with our professional insights? Can we integrate industry...
Why advertising needs more queer leaders
Ad Age· 6 days agoLater in my career, I transitioned out of the agency world into a role at a media publisher, creating original social content and IP with differing degrees of brand partner ...
Jason and Travis Kelce Kick Back in Brotherly Photo Shoot for Garage Beer as They Announce...
People via Yahoo News· 5 days ago"The Tight End of Beers" reads one shirt. Garage Beer is co-owned by brand investment marketer...
Unexpected Ways to Earn Money While You Sleep
The Motley Fool via AOL· 16 hours agoSome of the latest data shows that most affiliate marketers who promote items on social media make about $1,000 per month. Of course, you can potentially...
The battle for Gen Z social shoppers
BBC News· 4 days agoFor many, and particularly younger shoppers, it saw the lines blur between social media and e-commerce. Unable to shop in person, and with TikTok...
Connected marketing: What is connected marketing and why does it matter for your dealership?
CBT News· 5 days agoWhile your dealership’s experience may vary, many dealerships spend their monthly advertising...
