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    • Google Launches New Connected TV Ad Placement Options

      Social Media Today· 6 days ago

      Google has announced a new way to display your ads on connected T.V. sets, via its Google T.V. network, which is available on selected smart T.V.s and O.T.T, devices. As it looks to capitalize ...

    • 10 Tips On How To Rock A Small PPC Budget

      10 Tips On How To Rock A Small PPC Budget

      Search Engine Journal· 6 days ago

      Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that...

    • Study: Local TV Advertising to Grow 5.9% in 2024

      Study: Local TV Advertising to Grow 5.9% in 2024

      TV Technology via Yahoo Finance· 6 days ago

      Five years from now, the three advertising formats will all be basically tied for first place: General Paid Search ($32 billion), Targeted Online Display...

    • How brands drive positive attention on CTV

      Digiday· 4 days ago

      Positive attention on CTV means relevant audiences meaningfully interact with an ad, leading to mental availability, future engagement with the brand and, ultimately, return ...

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