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    • Beautyrest Reboots 30-Year-Old Ad for Brand Relaunch

      MediaPost· 1 day ago

      Serta Simmons hopes to push its Beautyrest brand into the future. Working with agency McCann Detroit, it is running a completely reimagined version of a spot called “Bowling Balls,” highlighting ...

    • Do I Need a Pillow-Top Mattress?

      Do I Need a Pillow-Top Mattress?

      New York Magazine· 2 days ago

      Most people hear “pillow top” and, even without knowing anything about mattresses, can assume it means the bed is softer. What makes a pillow-top ...