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Can AI Replace Humans for Market Research? This Firm Is Doing It
AdWeek· 3 days agoMany chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Assembling focus groups takes time. “You have to make a decision by ...
How B2B marketers can adapt to a privacy-first world
TechRadar· 3 days agoFor years, B2B marketers have used the data and technology at their fingertips and leveraged cookies to target the right people at the right time. A...
Sponsored by: PREMION - Don't Get Left Behind: CTV Strategies Every Local Advertiser Needs
MediaPost· 3 days agoConsumers have firmly embraced streaming for its convenience, choice, and control, solidifying CTV as the fastest-growing advertising segment — with the IAB forecasting it to grow 32% faster ...