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Digiday+ Research: The 2024 brand guide to events
Digiday· 7 days agoDigiday found that publisher-hosted events are becoming a particularly useful marketing opportunity for brands since many publications plan to build...
AI integration at the forefront of Dell's on-premises strategy - SiliconANGLE
SiliconANGLE· 3 days agoCompanies are increasingly focusing on self-disruption to stay ahead, with a renewed emphasis on...
Can Coca-Cola Crack the Charts With Its Ambitious New Music Plan?
Billboard via Yahoo News· 3 days agoFifty years ago, the iconic brand's jingle proclaimed "I'd like to buy the world a Coke." Now it's...
How a TikTok Ban Could Open Doors to Other Platforms for Brands
WWD via Yahoo News· 6 days agoOrme makes it easy for brands to pull the influencer content they...share these videos with their...
Heinz Pickle Ketchup gets digital-heavy campaign for US rollout
Marketing Dive· 7 days agoThe campaign, from creative agency Rethink, uses the headline, “You Can...and ketchup on a burger to suggest the idea of a pickle-flavored ketchup isn’t as outrageous as it seems. The media ...
Every Video Game Showcase Happening During Not-E3 And Summer Game Fest 2024
Kotaku· 4 days agoE3 may finally be gone for good but its spirit lives on in Summer Game Fest. Here’s every gaming...
10 Creative Ways for Lawyers to Repurpose Content
The National Law Review· 2 days agoRepurposing content is a smart and effective strategy that lets lawyers get the most out of their marketing efforts. By tweaking and reusing your existing ...
Biden campaign taps friend groups, social media, with unpredictable results
Reuters· 5 days agoAndrea Dyess, 57, was already a Joe Biden fan, but after meeting him in her neighborhood of Racine,...
A year after a revamp by Epic Games, Fortnite Creative is having its YouTube moment
Digiday· 5 days agoOver the past year, Epic’s updates to the Fortnite Creative ecosystem have sparked an influx of interest from digital creators into the platform, who have brought with them both their communities ...
North Star Boys hook up with dating app Yuzu for new campaign
Music Ally· 5 days agoYuzu’s focus is on the Asian community, and that’s reflected in one of its first music marketing partnerships. It’s with North Star Boys, the Asian-American boy-band who’ve ...