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    • WKU Athletics generates $44 Million in Media Exposure

      WBKO Bowling Green· 5 hours ago

      A year-long study by The Nielsen Company revealed that WKU Athletics generated $44 million in total media value during the 2023-24 athletic season, the first year of the new Conference USA television deal with ESPN and CBS Sports.

    • WKU generated $44 million in media exposure last year

      Messenger-Inquirer, Owensboro, Ky. via Yahoo Sports· 16 hours ago

      Western Kentucky University’s brand continued to grow during the 2023-24 season due to a robust national television schedule and consistent social media engagement, the athletic department announced ...