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VISIT ESTES PARK: VEP Board approves additional funding for construction marketing campaign
Estes Park Trail Gazette· 2 days agoThe VEP team will begin implementing the strategic plan immediately, with programmatic digital advertising anticipated to be the first tactic to be produced. The Board listened ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 4 days agoSAS logo. CARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it...
Hyper-Casual Games Draw A Third Of In-App Ad Share In Category
MediaPost· 4 days agoHyper-casual games are now drawing 34.4% of in-app advertising in the casual game category, according to an analysis by Mintegral, GameAnalytics and Tenjin. Puzzle games follow ...
What's Driving Magnite Inc's Surprising 18% Stock Rally?
Guru Focus· 3 days agoMagnite Inc (MGNI, Financial), a prominent player in the diversified media industry, has experienced a notable fluctuation in its stock price recently. Magnite Inc, formerly known as The Rubicon ...
Council Post: The Future Of Talent Acquisition Requires Blending Tech And Tradition
Forbes· 6 days agoIn nearly three decades in talent acquisition, I've witnessed how technology and human engagement...
The Secret to Winning the Upfronts
AdWeek· 6 days agoWhile last year’s Upfronts saw a 3.6% dip following the biggest spending surge in over a decade, estimated spending for this year is tracking upward. As...
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 3 days agoConsequently, CPG marketers have been unable to reach the millions of consumers who frequent these establishments and market to them with targeted and relevant advertising ...
Using curation technology to drive more relevant content in an era of critical consumers
The Drum· 4 days agoContextual and curation are the next power couple that advertisers and publishers can lean on to...
Council Post: Building The Right Team For Amazon Success: Agency Vs. In-House Management
Forbes· 7 days agoLaura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in...
MediaPost Publications - Television News Daily 05/22/2024
MediaPost· 6 days agoTelevision News Daily - May/22/2024