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Holiday Inn secures top spot as most trusted US travel brand
Hotel Management Network via Yahoo Finance· 5 days ago"Trust is invaluable," said Raul Ortiz, vice-president for global marketing and brand management for...
CMO Circle: Tom Wentworth Finds the White Space in Marketing
CMSWire· 6 days agoEffective marketing requires a balance between short-term tactics and long-term brand building strategies. Tom Wentworth, chief marketing
Inside Brand Innovators' Influential Beach at Cannes Lions
US Weekly· 2 days agoInfluential and Brand Innovators, two leading marketing firms, teamed up to host a five-day lineup...
Gum Brands & Influencers Are Telling Teen Boys That Chewing Hard Gum Will Chisel Their Jawline
Delish via Yahoo News· 6 days agoBrands like Rockjaw, Jawliner, and Stronger Gum allege that their tough-to-chew gum is similar to a...
Maite Salazar Joins Bloomberg Industry Group as Chief Marketing Officer
The Martinsburg Journal· 7 days agoIn her role as chief marketing officer, Salazar will be responsible for developing and implementing Bloomberg Industry Group's marketing strategy and driving ...
Council Post: The Power Of Empathy: Leveraging Emotional Intelligence For More Effective Marketing...
Forbes· 3 days agoIn marketing's dynamic landscape, emotional intelligence (EI) is a critical driver of success. EI...
NPR welcomes new Brand Director, Russell Gossett
NPR· 6 days agoRussell joins us with 15+ years of experience in brand and creative leadership — and a strong design background that extends across brand, marketing ...
Serent Capital Exploring Sale of Kore Engagement Marketing Firm
Sportico via Yahoo Finance· 3 days agoThe private equity owners of Kore—an engagement marketing firm that works with hundreds of sports...
Brands Indicate Focus on Loyalty Programs and TikTok Shop, But Where’s the Disconnect?
Sourcing Journal via Yahoo Finance· 3 days agoBut in the process of launching the program, Jessica Dennis Capiraso, the company’s senior vice...
The “Beyoncé Strategy” Is Redefining Media Relationships
Forbes· 1 day agoHere, I explore how luxury brands inspire the luxury consumers’ passionate pursuit of luxury through...