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General Motors overhauls ad agency roster
Automotive News· 3 days agoThe decision concludes a review that began in January under CMO Norm de Greve, a former CVS marketer who started at GM last July. Chevrolet’s incumbent agency is Interpublic’s Commonwealth/McCann ...
How AI is reshaping ad tech—top trends from Cannes 2024
Ad Age· 4 days agoAs was discussed in the Google AI panel with Omnicom, first-party data is still the most prized commodity for brands. AI, however, is getting so powerful that it supercharges first-party data ...
Amazon’s post-cookie ad plan—how it thinks about alternative ad IDs and what it built instead
Ad Age· 7 days agoAmazon has been developing its ad business on the back of its shopper data, which can be used to target ads across its properties, including its main e-commerce site and a recently launched ...
