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How AI is reshaping ad tech—top trends from Cannes 2024
Ad Age· 2 days agoAs was discussed in the Google AI panel with Omnicom, first-party data is still the most prized commodity for brands. AI, however, is getting so powerful that it supercharges first-party data ...
How Tombras used Google’s Gemini to create over 6,000 hyperlocal ads for PODS
Ad Age· 3 days ago“We got about 5 million impressions throughout that period, a little over a day-and-a-half,” Edwards told Ad Age. “We also saw an uptick in Google Trends ...
Our 2024 Agency Report is launching next week
Ad Age· 4 days agoTo celebrate the launch of the 2024 Agency Report and new Agency Reviews Database, we’re offering a 50% discount on All Access subscriptions. This is a limited-time opportunity to upgrade your ...
Amazon’s post-cookie ad plan—how it thinks about alternative ad IDs and what it built instead
Ad Age· 5 days agoAmazon has been developing its ad business on the back of its shopper data, which can be used to target ads across its properties, including its main e-commerce site and a recently launched ...
Havas to invest over $400 million in AI as parent company considers spinoff
Ad Age· 4 days agoHavas will invest 400 million euros, or more than $428 million, into AI over the next four years, Chairman-CEO Yannick Bolloré announced today during a press conference at the Cannes Lions Festival ...
Analyst reboots Trade Desk stock price target after Netflix deal
TheStreet.com· 3 days agoThis is what could happen next to The Trade Desk shares. It was back on a very cold evening in January when the Kansas City Chiefs quarterback walked back to a huddle during the game against the Miami Dolphins and discovered a hole in his helmet.
