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Father’s Day ads from the Ad Council show the raw emotion of being a first-time dad
Ad Age· 3 days agoWith Father’s Day coming up this weekend, a new Ad Council PSA created by Campbell Ewald beautifully depicts the intimate and personal moments and emotions felt by first-time dads. The #Dadication ...
Agencies and brands struggle to define value in their partnerships
Ad Age· 7 days ago“The value equation needs to be aligned with the goal of the relationship.” Measurement is a big issue, too, with 61% of agency executives stating they have no system in place to assess the ...
Atlantic NY flips RFP process, invites brands to present at 2-star hotel in Cannes
Ad Age· 4 days agoThe conference room “seats eight people, semi-comfortably,” the agency said. Atlantic doesn’t expect clients to take part without compensation, so participating brands can get up to two glasses of rosé at a restaurant of their choice.
Inside GroupM’s restructuring—how WPP’s media network is fighting for prominence in a data-driven...
Ad Age· 6 days agoReilly said that neither Wavemaker nor GroupM had an established “new business infrastructure or culture” when she joined and that in “a place of this size, there was an over-reliance on new ...