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Gen Z at Cannes—what the cohort wants from the ad festival
Ad Age· 3 days agoOther areas of interest among the Gen Zers interviewed included Stagwell’s Sport Beach and how entertainment is interacting with brands. Gen Zers who spoke with Ad
How AI is reshaping ad tech—top trends from Cannes 2024
Ad Age· 3 days agoAs was discussed in the Google AI panel with Omnicom, first-party data is still the most prized commodity for brands. AI, however, is getting so powerful that it supercharges first-party data ...
Analyst reboots Trade Desk stock price target after Netflix deal
TheStreet.com· 4 days agoThis is what could happen next to The Trade Desk shares. It was back on a very cold evening in January when the Kansas City Chiefs quarterback walked back to a huddle during the game against the Miami Dolphins and discovered a hole in his helmet.
Amazon’s post-cookie ad plan—how it thinks about alternative ad IDs and what it built instead
Ad Age· 6 days agoAmazon has been developing its ad business on the back of its shopper data, which can be used to target ads across its properties, including its main e-commerce site and a recently launched ...