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Reaching Gen Alpha, Gen Z and millennials—key differences marketers need to know
Ad Age· 7 days agoGen Z is used to creators using social media as a kind of digital diary, and they like to feel included. “Social media is a part of self-expression for them,” said Goldberg. At the same time ...
Amazon’s post-cookie ad plan—how it thinks about alternative ad IDs and what it built instead
Ad Age· 3 days agoAmazon has been developing its ad business on the back of its shopper data, which can be used to target ads across its properties, including its main e-commerce site and a recently launched ...
Father’s Day ads from the Ad Council show the raw emotion of being a first-time dad
Ad Age· 6 days agoWith Father’s Day coming up this weekend, a new Ad Council PSA created by Campbell Ewald beautifully depicts the intimate and personal moments and emotions felt by first-time dads. The #Dadication ...