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PayPal readies advertising platform rooted in reams of transaction data
Marketing Dive· 6 days agoPayPal announced plans to create a new advertising platform rooted in transaction data generated by its nearly 400 million active accounts, per details shared with Marketing ...
Record proportion of used EVs stocked by car dealers in May: MOTORS
Motor Finance via Yahoo Finance· 3 hours ago“Consequently, dealers are showing more confidence in sourcing EV stock, while lower prices are...
A guide to ad variations in Google Ads
Search Engine Land· 5 days agoIterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining...
..., Strategic Partnerships with ByteDance Ad Network Pangle, Opera, Pubmatic, TCL FFalcon & WebEye...
Benzinga· 6 days agoTo serve the regional market, Pixalate provides an MRC-accredited Analytics platform with ad fraud protection tools and local client support – including ...
Instagram is testing new feature that people are saying will make them delete the app for good
UNILAD· 2 hours agoFor X it's microblogging, TikTok is short form videos while YouTube is longer videos, and Facebook...
As X's turbulence continues, can alternative social platforms catch marketers' attention?
Digiday· 6 days ago“I still think Twitter, or I guess X, is still predominantly the organic social tool when it comes...
Disillusioned DTC Brands Reject Walled Garden Measurement
AdWeek· 6 hours agoDirect-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled...
It’s Not The Ads, It’s How They’re Delivered, New FreeWheel Study Finds
Next TV via Yahoo News· 5 days agoRather, it’s the way ads are handled that hurts their experience. Latency, unnatural ad breaks and...
'Girls Just Wanna Have Fun' | Don't miss Cyndi Lauper's Farewell tour
KARE 11 Minneapolis-St. Paul· 3 hours agoSince her debut in 1983, Lauper has been a beacon of joy, girlhood and authenticity.
YouTube's Crackdown on Ad Blockers Is Making It Miserable to Use
Futurism via Yahoo News· 4 days agoThe Google-owned YouTube recently doubled down its neverending campaign against ad-blocking...
