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Biden's big ad advantage won't last forever: From the Politics Desk
NBC NEWS· 47 minutes agoIn today’s edition, we report on Joe Biden's big advertising advantage — and why it's going to...
Comcast Using TransUnion Identity Data To Create Audiences for Addressable Ad Campaigns
Next TV via Yahoo Finance· 10 hours agoTransUnion logo on a phone. Comcast Advertising said it reached an agreement to use TransUnion’s...
Advocacy group taps creators to call for gender equality in ad industry
Marketing Dive via Yahoo Finance· 11 hours agoTo receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive...
Paulina Villalobos | People on The Move - Wichita Business Journal
The Business Journals· 34 minutes agoPaulina Villalobos Hired at Lee Media Group
Revolutionizing CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
PRWeb· 9 hours agoAttention to Visible Index: When other people are in the room, they spend 23% more time with eyes on In-Video units compared to other CTV ads. "As brands contend with the challenges of attention ...
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Technology via Yahoo Finance· 1 day agoCombined, these data sources provide ad buyers with a comprehensive view of TV viewership and a...
Costco says it's building an ad network to keep prices low
Quartz· 1 hour agoWilliamson told Marketing Brew that Costco is currently using audience data on its more than 70...
Lawsuit against Austin-based soda maker Poppi alleges false advertising
San Antonio Express-News· 1 hour agoAustin-based soda brand Poppi has left a sour taste in one customer's mouth, according to a...
Google faces £13 billion legal claim over advertising tech
PA Media: Money via Yahoo Finance· 1 day agoIn its attempts to get the legal action dropped, Google called the case “incoherent”, but the...
Microsoft Ads to allow Google conversion goal imports
Search Engine Land· 9 hours agoMicrosoft Advertising is rolling out a new feature that lets advertisers import conversion goals...
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