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How Google, Netflix, and Warner Bros.'s ad tech stole the show from celebrities at TV upfront
Fast Company Magazine· 7 days agoTelevision “upfront” advertiser presentations this week in New York City were hardly about TV at...
US FCC chair backs requiring AI disclosure in campaign TV, radio ads
Reuters via Yahoo Finance· 2 days agoFederal Communications Commission Chairwoman Jessica Rosenworcel on Wednesday proposed requiring...
Is Google A Buy Amid Advertising, Search Revelations At Marketing Live?
Investor's Business Daily· 19 hours agoAt Google Marketing Live 2024, the company introduced new products and features for advertisers that...
National House Democrats' PAC books $4 million in TV ads in Denver market for congressional races
Colorado Springs Gazette· 6 days agoA national group that works to elect Democrats to the House of Representatives booked nearly $4...
Walmart Takes Amazon Battle Into New Virtual Spaces
PYMNTS.com· 16 minutes agoAs Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital...
Amazon’s new ad tech tool measures post-cookie advertising IDs for publishers
Ad Age· 4 days agoAmazon launches Signal IQ, a way to test the value of IDs, and expands cloud services for publishers to make deals.
More Ad-Supported Streaming Subscribers - For Upfront? Or Something Else?
MediaPost· 1 day agoAd-supported streaming services are definitely growing. Brian Wieser of Madison & Wall made recent estimates for the major premium streamers showing that the percentage of ...
Walmart’s latest product? Its customers
The Economist· 19 hours agoThe music wafting through the air on the in-store radio is occasionally interrupted by advertising spots. Anyone strolling around a branch of Walmart, as...
Insider Sale: Chief Commercial Officer of Innovid Corp (CTV) Sells 50,000 Shares
GuruFocus.com via Yahoo Finance· 9 hours agoFollowing this sale, the insider now owns 1,045,380 shares of Innovid Corp. Innovid Corp (NYSE:CTV)...
FCC Chair Rosenworcel Proposes FCC Require Disclosure of AI Content in Political Ads
TV Technology via Yahoo News· 2 days ago"As artificial intelligence tools become more accessible, the Commission wants... Campaign Reform...