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“Holecare” Is Here. Do We Need It to Be?
Allure via Yahoo News· 7 hours ago“It’s going better than our best-case scenario,” he says. An Instagram ad for a new beauty product usually incites one of a few questions in its viewer,...
PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers - Slashdot
Slashdot· 3 days agoFrom a report: The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending ...
Council Post: Maximizing Advertising Potential: The Emergence Of Zero-Party Ads
Forbes· 2 days agoDespite another delay in Chrome’s cookie phase-out, the search for alternative methods for...
Is the FCC Looking to Regulate AI-Generated Political TV and Radio Ads: Not so Fast Says...
The National Law Review· 2 days agoSo much is going on right now with AI when it comes to political content from tons of states passing...
Is your omni-channel retail strategy disruptive or just distracting?
The Drum· 2 days agoIt is indeed crucial to be available and deliver the right message and product at the right time –...
I Finally Found a Space-Saving Sectional That’s Cozy and So Easy to Clean
Apartment Therapy via Yahoo News· 5 hours agoFrom trying to decipher confusing marketing lingo to sorting through scores of fake paid reviews in...
Purely Elizabeth rides explosive growth with first large-scale ad campaign
Marketing Dive· 1 day agoThe campaign, which carries the tagline “Savor the Start,” encourages consumers to celebrate the power of small choices for fueling larger transformations. The effort also ...
Ad Tech Squeeze: California Data Tax Would Fund Local Journalism
MediaPost· 4 days agoIn effect, SB 1327 would tax one form of ad revenue to support another. The bill’s author, Sen. Steve Glazer (D-Contra Costa), is taking aim...they extract by using it to ...
Amazon Sellers Turning to Google Ads to Reach Shoppers
PYMNTS.com· 1 day agoAmazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand...
Council Post: The Power Of Measurement: How To Optimize Your Next Campaign
Forbes· 2 days agoMarketing measurement was once fairly simple: You launched a campaign, and then you measured its...