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E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk’s OpenPass | AdExchanger
AdExchanger· 5 days agoInventory curation was once a buy-side service. Not if The Trade Desk has anything to say about it,...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 5 days agoIf anything, the upfronts are poised to be revitalized thanks to the growth of programmatic technology. In the “early days” of this fast-growing medium...
DND confirms Canadian Armed Forces tracking Russian warships near Cuba - ABC17NEWS
ABC17 NEWS· 2 days agoThe Department of National Defence (DND) confirmed to CTV News the Canadian Armed Forces is “tracking the movements and activities” of a fleet of Russian warships that reached ...
IAB Tech Lab Releases Ad Creative ID Framework
TV Technology via Yahoo News· 4 days agoIAB Tech Lab. NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad...
Damen Presents Offshore Charging Solution for Electric CTVs
MarineLink· 1 day agoDamen Shipyards Group has developed a new concept for offshore charging for fully electric crew...
British Columbia deer fatally tramples dog, injures woman while protecting fawn - ABC17NEWS
ABC17 NEWS· 2 days agoA dog was killed and a woman injured by a deer in West Kelowna Monday night, prompting a warning from B.C. conservation officers. The B.C. Conservation Officer Service says the woman was walking ...
How accurate ad measurement can mitigate the disconnect between brands and Hispanic consumers
Ad Age· 4 days agoThe importance of understanding and engaging with the Hispanic demographic is paramount, especially considering its significant and expanding presence in the U.S. Currently, Hispanics represent ...
TV Tech’s Weekly Product News Wrap-Up
TV Tech· 14 hours agoMissed any of our product news this week? Riedel Communications has announced that TVMonaco, the first general-interest public television channel in...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal via Yahoo Finance· 21 hours ago“Nearly six months later, we are beginning to find out the impact of this disruption.” Netflix is...
Great Wolf Resorts Releases First Campaign From FCB Chicago
AdWeek· 5 days agoGreat Wolf Resorts, Inc. is making a splash following the appointment of FCB Chicago as its agency...