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Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 4 days agoLocal CTV provides options for smaller advertisers with a lower budget and smaller geographic needs the same benefits that larger advertisers receive from CTV< ...
TV Tech’s Weekly Product News Wrap-Up
TV Technology via Yahoo News· 11 hours agoCredit: ZTransform Missed any of our product news this week? Here is our new weekly wrap-up of new products, services and deployments we published in our...
E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk’s OpenPass | AdExchanger
AdExchanger· 5 days agoInventory curation was once a buy-side service. Not if The Trade Desk has anything to say about it,...
Canadian NHLer's widow Emily Cave remarries in romantic outdoor ceremony: 'Wildest night of our...
Yahoo Canada Style· 2 days agoColby died days later, three months before the couple's first wedding anniversary. "I was in a state...
IAB Tech Lab Releases Ad Creative ID Framework
TV Technology via Yahoo News· 3 days agoIAB Tech Lab. NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad...
Damen Presents Offshore Charging Solution for Electric CTVs
MarineLink· 22 hours agoDamen Shipyards Group has developed a new concept for offshore charging for fully electric crew...
Building sustainable supply paths for TV buyers and sellers
Ad Age· 4 days ago“We can take all of that inflow of spend and consumer attention and time shift and share shift, and push all of that inventory into a programmatic stack that was built for the display ecosystem ...
Samsung Ads unveils Smart Outcomes solution - Mobile Marketing Magazine
MobileMarketing· 20 hours agoSamsung Ads Europe has launched a new machine-learning advertising solution for clients, ‘Smart Outcomes’, allowing advertisers to automatically optimise CTV campaigns.
Global Ad Revenue to Surpass $1 Trillion in 2025 as GroupM Boosts 2024 Forecast for U.S., China
The Hollywood Reporter via Yahoo Finance· 4 days agoGlobal advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal via Yahoo Finance· 18 hours ago“Nearly six months later, we are beginning to find out the impact of this disruption.” Netflix is...
