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Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal via Yahoo Finance· 14 hours ago“Nearly six months later, we are beginning to find out the impact of this disruption.” Netflix is...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal· 14 hours agoThe e-commerce company is driving down ad prices for everyone, analysts and ad buyers said. “Earlier...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 4 days agoLocal CTV provides options for smaller advertisers with a lower budget and smaller geographic needs the same benefits that larger advertisers receive from CTV< ...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 4 days agoIf anything, the upfronts are poised to be revitalized thanks to the growth of programmatic technology. In the “early days” of this fast-growing medium...
TV Tech’s Weekly Product News Wrap-Up
TV Tech· 6 hours agoMissed any of our product news this week? Riedel Communications has announced that TVMonaco, the first general-interest public television channel in...
Where to watch Spain vs. Croatia live stream, TV channel, lineups, prediction for Euro 2024 match |...
Sporting News· 12 hours agoSpain will face Croatia in their Euro 2024 opening match on June 15 and here's the latest...
Survey: Many Consumers Don't Mind AI-Generated Ads
TV Technology via Yahoo News· 1 day ago49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in...
Watch 'Love Island USA' 2024: Stream Season 6 Episodes Each Week
CNET· 3 days agoNothing says summer quite like a new group of 10 singletons heading to a tropical Fijian paradise to...
Pro-Mike Rogers group airs new ad amid hits from GOP Senate opponent Sandy Pensler
Detroit News· 11 hours agoA pro-Mike Rogers group is going back up on the air Friday with a TV ad featuring former President...
Building sustainable supply paths for TV buyers and sellers
Ad Age· 4 days ago“We can take all of that inflow of spend and consumer attention and time shift and share shift, and push all of that inventory into a programmatic stack that was built for the display ecosystem ...
