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Daily Search Forum Recap: June 19, 2024
Search Engine Roundtable· 4 days agoHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google posted its FAQs on AI Overviews, asking ...
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Search Engine Journal· 5 days agoAs managers of paid media, one question drives us all: “How do I improve paid ad performance?”. Given that our study found close variant search terms perform poorly, yet more than half of the ...
How to growth hack Web3 marketing like an OG
The Cointelegraph· 2 days agoThe world of crypto, blockchain and the wider Web3 space has been expanding and doing so at rapid speed. Its humble origins as a safe-haven niche for fintech enthusiasts using blockchain to ...
Gateway - Quartz
Quartz· 6 days agoIbotta is a Colorado-based consumer rewards platform set to go public Thursday on the New York Stock Exchange. It’s one of several tech companies to launch IPOs after the successful debuts of ...
How AI is reshaping ad tech—top trends from Cannes 2024
Ad Age· 3 days agoAs was discussed in the Google AI panel with Omnicom, first-party data is still the most prized commodity for brands. AI, however, is getting so powerful that it supercharges first-party data ...
