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Hey, United Airlines, we don’t want targeted ads at 30,000 feet
Today's News-Herald· 6 days agoOver the past few years, American Airlines steadily removed seat-back screens from almost all of its domestic fleet. The airline’s rationale was that people now bring their own screens wherever ...
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Search Engine Journal· 4 days agoAs managers of paid media, one question drives us all: “How do I improve paid ad performance?”. Given that our study found close variant search terms perform poorly, yet more than half of the ...
An AI Performance-Based Search Company That Is Different
MediaPost· 2 days agoIntango launched a search division this week run by industry veteran Ido Amit. Amit, appointed head of search, brings nearly 15 years of experience from companies such as SimilarWeb, where he ...
Another Brick in the Wall: British Columbia Court of Appeal Confirms Framework for Determining...
JD Supra· 5 days agoFor many reasons, including delays in the litigation system, choice of decision-maker and procedural flexibility, arbitration appears to be increasing in popularity as a means to resolve commercial ...
Gateway - Quartz
Quartz· 5 days agoIbotta is a Colorado-based consumer rewards platform set to go public Thursday on the New York Stock Exchange. It’s one of several tech companies to launch IPOs after the successful debuts of ...
How AI is reshaping ad tech—top trends from Cannes 2024
Ad Age· 2 days agoAs was discussed in the Google AI panel with Omnicom, first-party data is still the most prized commodity for brands. AI, however, is getting so powerful that it supercharges first-party data ...