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Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 2 hours agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...
5 Trends to Watch at Cannes Lions 2024
The Wall Street Journal· 4 days ago1. Marketers are laying the groundwork for generative AI readiness. Last year, companies began to experiment with generative AI. Now, organizations are...
SCAMPER your way to better SEO and content marketing ideas
Search Engine Land· 20 hours agoSometimes, that is hot news, like the recent Google Search leak, but there are also pieces of...
The six mega-trends that will shape the US food industry in 2018
Just Food via Yahoo Finance· 3 hours agoOperating in the US food market? If you thought 2017 was a heady mix of challenge and opportunity,...
Oscar Mayer hacks fake ads to show off its bacon-smoking process
Marketing Dive· 1 day agoOscar Mayer on Monday (June 17) launched the latest iteration of its “Keep It Oscar” brand platform to promote the packaged food marketer’s Thick-Cut Bacon product, per details ...
Intuit Mailchimp Previews AI-Powered Revenue Intelligence System, Launches SMS Marketing Tools in...
Morningstar· 5 days agoBuilding on the launch of Intuit Assist last year, Mailchimp’s revenue intelligence will soon deploy Intuit’s powerful and relevant data through cutting-edge AI technology to benchmark customers ...
Marketing Is NOT A Foreign Language
MediaPost· 4 days agoThe idea of marketing as a standalone department is crystallized in popular culture. Think of the AMC drama “Mad Men” — the story of an insular advertising agency with its own language, uncompromising ...
AI Success Depends On Customer Lifetime Value Metrics
MediaPost· 5 days agoMarketers realize that customer value will grow in importance in identifying the correct customers to serve.
Diverse-Owned Publishers Face Adtech Barriers To Entry
MediaPost· 4 days agoMost publishers and marketers said they planned to increase their diversity, equity and inclusion digital budgets in the next year
How this LLM designed for ad agencies surfaces insights from big campaign datasets
Ad Age· 5 days agoAkkio’s agency-focused model could help marketers at a time when many in the industry are struggling to advance their uses of generative AI. In a survey published this week ...
