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    • NBA Still Won't Say the Logo Is Jerry West

      NBA Still Won't Say the Logo Is Jerry West

      newser· 11 hours ago

      Alan Siegel, the branding expert hired in 1969 to create the logo, gave an explanation for league officials' stance in 2010, per CBS Sports. The...

    • Jerry West and the Burden of Being the Logo

      Jerry West and the Burden of Being the Logo

      The Ringer· 4 hours ago

      It was June 20, 2000, the morning after Kobe Bryant had leaped into Shaquille O’Neal’s arms, purple and gold confetti fluttering around them, in...