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News Corp. and OpenAI strike 'multi-year global partnership' deal to use journalistic content to...
CNBC· 4 days agoAs part of the deal, OpenAI will be able to display content from News Corp.-owned outlets within its...
Fox Debuts ‘Battleground’ to Take Advantage of Election Season
Next TV via Yahoo News· 6 days ago“In what is shaping up to be a record political advertising year in local media, this initiative...
ACCESS ATLANTA GLAMPING GIVEAWAY SWEEPSTAKES OFFICIAL RULES
Access Atlanta· 6 days agoACCESS ATLANTA GLAMPING GIVEAWAY SWEEPSTAKES OFFICIAL RULES
Indie DSP Programmatic Ad Deals Climb 24%
MediaPost· 5 days agoFreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were "non-guaranteed" with 24% "guaranteed."
Here's how Disney’s streaming business can work toward Netflix-like profitability
CNBC· 6 days agoThe days of heavy losses in Disney 's streaming division appear to be over. The good news for Disney...
How can daytime TV 'in crisis' compete with streaming services?
Yahoo TV UK· 3 days agoHowever, the PR expert said she doesn't believe it is the end of daytime TV. She added: "I firmly...
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 6 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
What Life in a 1950s Family Was Really Like
LOVE to KNOW via Yahoo News· 4 days agoIn fact, advertising and media programming pumped out a new narrative of the “perfect” nuclear family with its archetypal roles. The Head of the Family...
What Happened to Our Ad-Free TV?
New York Times· 21 hours agoAds are here, there — almost everywhere — on streaming services now. Not long ago, streaming TV came with a promise: Sign up, and commercials will be a...
Netflix makes waves with push into live events
The Hill via Yahoo News· 2 days agoNetflix is making a major push into live events, signaling a shift in strategy on its content offerings and flashing a stark warning sign to legacy media...
