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    • Why Your Programmatic Strategy Needs Audio

      AdWeek· 4 days ago

      The programmatic market is growing tremendously, with over 90% of digital display forecast to be purchased programmatically in 2024 and programmatic ad spend expected to reach $180 billion by ...

    • Tencent, Microsoft link app stores in China

      Tencent, Microsoft link app stores in China

      The Register· 6 days ago

      A Microsoft China announcement explains the deal means Windows users can install mobile apps on their PCs. It quotes Tencent veep Lin Songtao expressing...