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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger
AdExchanger· 3 days agoTV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive ...
3 Top Tech Stocks to Buy Right Now
The Motley Fool via AOL· 4 days agoIt just scored a blockbuster deal with Netflix as the market for connected TV (CTV), or ad-based streaming, is surging. Netflix plans to launch its own...
Here’s Everything Apple Plans to Show at Its AI-Focused WWDC Event
Bloomberg via Yahoo Finance· 1 day ago...the company showed up, but Apple found a way to make its mark.Most Read from BloombergPutin Is...
2 arrested, accused of organized retail theft by Folsom police
ABC 10 Sacramento· 6 days agoJust before 7:30 p.m. Friday, a store associate at Polo Ralph Lauren in the Folsom Premium Outlets...
Love Island UK Is Back—How You Can Watch All Stars In The US
StyleCaster· 5 days ago10 familiar singles are back in the villa!
Walmart opens access to off-site customer journey insights for suppliers
Marketing Dive· 4 days agoWalmart Data Ventures announced the beta launch of a self-serve insights solution inside its Walmart Luminate platform called Digital Landscapes that enables suppliers to track online shopper ...
Amazon to Buy Some Assets of MX Player in a Deal Worth $100 Million
Gadgets 360· 2 days agoAmazon agreed to purchase some assets of video-streaming platform MX Player from Times Internet on Wednesday, according to a report. The deal has reportedly now been agreed for a sum of less ...
United is making a digital-advertising push
Crain s Chicago Business· 21 hours agoNothing sells like a captive audience, and United Airlines is betting that advertisers will want to pay to get in front of specific types of passengers when they’re looking at the carrier’s ...
Sephora Airs New Ads For Rare Beauty Brand
MediaPost· 5 days agoSephora is introducing a new ad campaign showcasing actor/musician Selena Gomez’ Rare Beauty products and the spirit of community that is reportedly the backbone of the celebrity ...
Netflix Record Back in Sight on Push Into Sports and Live Events
Bloomberg via Yahoo Finance· 2 days agoMost Read from BloombergPutin Is Running Out of Time to Achieve Breakthrough in UkraineSingapore ...
