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The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific
The Wall Street Journal· 3 days agoWhen United passengers swipe through the movies and TV shows available to watch in-flight, they see...
CTV closes in on linear for consumer ad attention, report finds
Marketing Dive via Yahoo Finance· 6 days agoOriginal equipment manufacturers (OEM) free ad-supported streaming TV (FAST) apps, like The Roku...
Seedtag Acquires the Sell-Side Ad Platform Beachfront
TV Tech· 3 days agoBeachfront's advanced technology, premium inventory, and expertise in CTV advertising will be...
Will Netflix get into the TV news business? Here are the pros and cons
LA Times via Yahoo News· 4 days agoInternet-connected televisions give consumers the news through free, ad-supported streaming...
Big ad buys come to Utah statewide races. Here’s what we know
Deseret News via Yahoo News· 2 days agoCommission. The filings show ads running for Brown throughout May as well as into early June. On...
Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 5 days agoYahoo Advertising. Yahoo Advertising said it will combine connected TV and linear viewing data to...
TV Tech’s Weekly Product News Wrap-Up
TV Technology via Yahoo News· 2 days ago-SERVO and firmware updates with enhanced features for Cinema EOS Cameras and Pro Camcorders. Yahoo Advertising is addressing the splintering advertising
DirecTV Advertising Starts 'Guaranteed Incremental Reach'
MediaPost· 4 days agoDirecTV Advertising -- a major proponent of addressable TV advertising -- now says it is offering “guaranteed incremental reach.” A key ...
Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
Next TV via Yahoo Finance· 7 days agoSeetag. Seedtag, which recently launched its Contextual TV offering for connected-TV advertising,...
Lionsgate's MovieSphere: First FAST Channel For Nielsen Linear TV Metrics
MediaPost· 5 days agoLionsgate’s MovieSphere has become the first FAST (free ad-supported streaming TV) channel to make a deal with Nielsen for traditional linear TV ...