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As Younger Consumers Embrace Facebook, Social Commerce and In-App Payments May Surge
PYMNTS.com· 10 hours agoAs reported this week, Meta (Facebook’s parent company) said in a blog post that with five quarters...
Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic Share
MediaPost· 6 days agoCTV advertising will continue to outpace social and search and programmatic-platform revenue will soon outpace direct ad sales, Guggenheim Securities estimates ...
TMB Leans Further Into Video as Open Web Revenues Waver
AdWeek· 6 days agoThe digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200...
Warner Bros. Discovery is raising Max prices. Here's how much it'll cost you
Los Angeles Times· 9 hours agoWarner Bros. Discovery is raising the cost of ad-free subscriptions to its streaming platform, Max....
Instagram's unskippable ads test causes outrage among users
TechSpot· 16 hours agoIt appears that the company has looked to YouTube for its latest idea: unskippable ads that you have to watch for a period of time before being able to scroll further. An "ad
Media Briefing: Publishers' H1 pulse check on ad spend in digital media
Digiday· 6 days agoIn general, publishers reported an uptick in digital advertising revenue during the first quarter of the year — a good sign considering how tumultuous the ad</ ...
Report: Older SVOD Subscribers Unfazed by Price Hikes Will Drive Revenue Growth
TV Technology via Yahoo News· 4 days agoMIDiA says the majority of this revenue growth will come from older consumers (so-called “silver...
Unskippable ads may soon make Instagram a nightmare just like YouTube
BGR· 1 day agoInstagram has been testing one of its most controversial features yet: unskippable ads. The new...
AdPlayer.Pro Digital Video Ad Tech Company Releases Q1 2024 Results
PRWeb· 6 days ago/PRNewswire-PRWeb/ -- AdPlayer.Pro, a global provider of digital video advertising technology has released Q1 2024 results, reporting major functional...
Commercial development adds big tax revenues to Charlotte County
WINK TV Southwest Florida· 6 days agoIn 2024, ad valorem tax revenues in Charlotte County are expected to triple from 2023, Economic...