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3 Crazy Good Stocks to Buy With $500 Right Now
InvestorPlace· 5 days agoAlthough there was a time when the stock market was solely the playground of the wealthy, it no longer takes money to make money on Wall Street. Revenue...
AdTheorent Holding Company, Inc. (NASDAQ:ADTHW) Sees Large Decrease in Short Interest
ETF DAILY NEWS· 2 days agoAdTheorent Holding Company, Inc. (NASDAQ:ADTHW – Get Free Report) was the recipient of a significant...
True Vision MN LLC Makes New Investment in Roku, Inc. (NASDAQ:ROKU)
ETF DAILY NEWS· 7 hours agoTrue Vision MN LLC acquired a new position in shares of Roku, Inc. (NASDAQ:ROKU – Free Report) in...
GPT-Based Targeting Tool Offered To Programmatic Ad Buyers
MediaPost· 6 days agoPubMatic and Cognitive partner on a capability that they say can grasp nuance.
Overheard at The IAB Tech Lab Summit
Digiday· 4 days ago“Mandates are hard for trade bodies …” — IAB Tech Lab CEO Anthony Katsur discussed the difficulties involved in convincing different tiers of the industry to convene around an identifier that ...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 6 days agoLocal CTV provides options for smaller advertisers with a lower budget and smaller geographic needs the same benefits that larger advertisers receive from CTV. This includes precise targeting ...
Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes
Digiday· 4 days agoMembers of the advertising industry are heading to the South of France for the Cannes Lions International Festival of Creativity next week. And, according to a recent Digiday ...
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on
Digiday· 3 days agoMarketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding sporting narratives ...
How brands drive positive attention on CTV
Digiday· 5 days agoPositive attention on CTV means relevant audiences meaningfully interact with an ad, leading to mental availability, future engagement with the brand and, ultimately, return on investment. Negative ...
In Retail Media's Next Phase, Retailers Take on Ad Giants
AdWeek· 6 days agoExperts are calling this new era “retail media 3.0,” which will require more standardization as retailers reposition themselves within the media ecosystem to compete with major advertising ...
