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Tribunal rules $17 billion UK adtech lawsuit against Google can go ahead
Reuters via Yahoo Finance· 2 days agoLONDON (Reuters) -Google parent Alphabet must face a lawsuit worth up to 13.6 billion pounds ($17.4...
The cases for and against The Trade Desk's Top 100 List
Digiday· 3 days agoGranted, some of this heat is due to the ad tech vendor’s own moves, but a lot of it is just part and parcel of being the biggest fish in the pond. Let’s get this out of the ...
The Census Bureau failed to adequately monitor advertising contracts for 2020 census, watchdog says
The News-Times· 14 hours agoThe U.S. Census Bureau didn't properly administer or monitor contract orders worth hundreds of...
3 Ways CTV Advertising Can Get So Much Better | AdExchanger
AdExchanger· 7 days agoAd frequency, lack of addressability and the absence of contextual relevance across CTV are due to a...
OneScreen.ai brings startup ads to billboards and NYC’s subway | TechCrunch
TechCrunch· 7 days agoWhen Alex Ewing was a kid growing up in Purcell, Oklahoma, he knew how close he was to home based on...
Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 2 days agoYahoo Advertising. Yahoo Advertising said it will combine connected TV and linear viewing data to...
Google wins bid for state records in online ads antitrust case
Reuters· 2 days agoThe tourism agency, which is not named...
Coca-Cola and Foodpanda Unite to Unlock Full-Suite Advertising Solutions - EconoTimes
EconoTimes· 6 days agoCoca-Cola and Foodpanda partner to leverage full-suite advertising solutions, driving significant...
Alphabet: The Discreet AI Leader
GuruFocus.com via Yahoo Finance· 2 days agoThe company, therefore, is one of the most attractive AI plays to own in a tech-oriented portfolio. Alphabet...typically stick with their favored search...
Council Post: Transforming Commerce: Embracing A Publisher Mindset For Retail Media Success
Forbes· 1 day agoThis past decade, common advice for CMOs with robust advertising and content marketing strategies...
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