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Supercell's Squad Busters Ad Stars Celebs as Game Characters
AdWeek· 1 day agoGaming company Supercell cast celebrities and influencers as iconic characters from some of the...
How Klarna is using AI for cost savings, changing 'extremely frustrating' creative processes
Digiday· 18 hours agoDuring that same time period, Klarna decreased its spending by 25% on external marketing suppliers responsible for services like translation, production CRM as well as social ...
With NCAA settlement looming, college leaders unsure how Title IX fits in — 'We don't know the...
Yahoo Sports via AOL· 23 hours agoAlready, collectives are working to evolve into “marketing agencies” that exist in a new...
Marketing Briefing: How Amazon has 'elevated their game' with a more cohesive pitch to appeal to...
Digiday· 4 days ago“They [Amazon execs] have certainly elevated their pitch to agencies and it’s having a positive impact from where I sit,” said GSD&M chief media officer Dave Kersey. “We’re able to have more ...
Google's AI Overviews Weren't Ready for Prime Time. Here's Why
CNET· 6 hours agoGoogle's AI Overviews feature was intended to give tidy summations of search results, researched and...
South Africa election 2024: Influencers rally youth to vote
BBC News· 5 days agoNestled in between videos of jokes about power cuts and relationships, Karabo “Kay” Mahapa, a TikTok...
‘They almost shot my baby’s high chair.’ Miami police investigate high-rise gunfire
Miami Herald via Yahoo News· 4 days agoOlodun, owner of Flourish Media, a marketing agency, said police officers who visited her unit said...
Mars and Omnicom on embracing generative AI: ‘This is a Wild West tool’
The Drum· 3 days agoOver the past year and a half or so, a huge number of brands have begun to leverage generative AI...
MrBeast says his copycats won't succeed, and experts in content creation agree
INSIDER via Yahoo News· 11 hours agoYouTube is full of creators trying to imitate MrBeast's style. But there's a difference between...
The influencers rallying South Africa's youth to vote
BBC via Yahoo News· 5 days agoUnder the Mahapa video, one person commented: “As much as we don't know who to vote for the ANC must...