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PubMatic And Cognitiv Partner On Contextual Targeting
MediaPost· 1 day agoPubMatic, a global sell-side ad-technology company, is the first SSP to make Cognitiv’s Context GPT 4 available to clients. GPT 4 is able to gauge sentiment and nuance, allowing brands to buy ...
Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience -...
Benzinga· 3 days agoStagwell STGW, the challenger network built to transform marketing, and Anzu, the world's most advanced intrinsic in-game advertising platform, today announced a strategic ...
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 6 days ago“Brands come to Disney with the intent of delivering new, uniqueadvertising experiences for...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 3 days ago“It’s also an area where we got a lot of interest from our mutual CPG partners.” Instacart has been...
Roku (NASDAQ:ROKU) Trading Down 1% Following Insider Selling
ETF DAILY NEWS· 16 hours agoRoku, Inc. (NASDAQ:ROKU – Get Free Report)’s share price dropped 1% on Monday following insider...
Martin Sorrell Has a Plan to Bring S4 Back to Growth
AdWeek· 2 days agoCANNES, France—It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising...
Entravision to sell digital ad business to Aleph Grou By Investing.com
Investing.com· 5 days agoEntravision (NYSE:EVC) Communications Corporation (NYSE:EVC), a diversified media and advertising...
DoubleVerify Wants to Teach the Industry About MFA
AdWeek· 2 days agoAt the Cannes Lions Festival, the firm announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for ...
Missed Out on Nvidia? Buy The Trade Desk Instead. | The Motley Fool
The Motley Fool· 2 days ago"The very best way to make money is in a small growth company that has been profitable for a couple...
Amazon’s post-cookie ad plan—how it thinks about alternative ad IDs and what it built instead
Ad Age· 2 days agoAmazon has been developing its ad business on the back of its shopper data, which can be used to target ads across its properties, including its main e-commerce site and a recently launched ...
