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Albertsons Media Collective Launches Effort To Boost Retail Media, CTV Campaigns
MediaPost· 3 days agoExpanding retail media capability into TV, major supermarket chain Albertsons is launching Collective TV, a new effort for advertisers looking to achieve ...
Fox/FreeWheel Expands Ad Serving Partnership
MediaPost· 5 days agoThe companies have expanded their existing deal to include dynamic ad insertion for addressable advertising inventory -- as well as new co-developed targeting for college football games on Fox Television Network.
Did You Know Premium Games Can Contain Advertising? 3 Annoying Examples
MakeUseOf· 4 days agoEA's proposed plans to add advertising to premium games have attracted backlash, with ads usually...
How signal collaboration is unlocking the power of publisher first-party data
Digiday· 4 days ago“Every publisher we’ve talked to — whether a large broadcaster with a TV and digital ad business or...
What's Going On With TV streaming platform Roku's Shares On Wednesday? - Roku (NASDAQ:ROKU)
Benzinga· 5 days agoRoku has launched Roku Exchange, a cutting-edge advertising technology solution that seamlessly...
Samsung Ads unveils Smart Outcomes solution - Mobile Marketing Magazine
MobileMarketing· 3 days agoSamsung Ads Europe has launched a new machine-learning advertising solution for clients, ‘Smart Outcomes’, allowing advertisers to automatically optimise CTV campaigns.
Media Seller Samsung Ads Joins The U.S. JIC
MediaPost· 4 days agoAds, the advertising sales division of Samsung Electronics, has joined with full voting rights to certify advertising "currencies" -- audience estimates ...
Goldman Sachs-backed Madhive agrees to buy Frequence
Axios· 6 days agoThe ad tech firm is expanding beyond connected TV.
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 7 days agoThe increasing availability of biddable inventory, combined with the flexibility that programmatic offers, is prompting some to question the necessity of...
TV Tech’s Weekly Product News Wrap-Up
TV Technology via Yahoo News· 2 days ago...NextGen TV Operations DMC Production Reimagines Remote Race Workflow With Grass Valley AMPP Roku Unveils TV Streaming Ad Solution Latest ATSC 3.0...