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TV Tech’s Weekly Product News Wrap-Up
TV Technology via Yahoo News· 2 days ago...NextGen TV Operations DMC Production Reimagines Remote Race Workflow With Grass Valley AMPP Roku Unveils TV Streaming Ad Solution Latest ATSC 3.0...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 6 days agoThe increasing availability of biddable inventory, combined with the flexibility that programmatic offers, is prompting some to question the necessity of...
N.O. ad company's identity stolen through official state website that owners thought was secure
WWL-TV, Channel 4 New Orleans· 4 days agoAdvertising Executive Perry Dolce expected to receive a six-figure check for ad buys in the mail...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety via Yahoo Finance· 3 days agoIf you want to see the latest fire sale, just turn on your TV. The nation’s big media companies are...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive· 3 days agoUber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app, according to details shared ...
T-Mobile is boosting ad inventory to monetize its subscriber reach
PhoneArena· 5 days agoT-Mobile marketing chiefs took part in the NewFronts conference organized by the Interactive ...
Roku and Fandango’s New Theatrical Advertising Relationship Helps Studios Maximize Marketing Spend...
Morningstar· 3 days agoToday, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, and Fandango, the nation’s leading online movie ticketing service, announced plans for a new CTV relationship ...
Fox/FreeWheel Expands Ad Serving Partnership
MediaPost· 5 days agoThe companies have expanded their existing deal to include dynamic ad insertion for addressable advertising inventory -- as well as new co-developed targeting for college football games on Fox Television Network.
Roku Frees Up First-Party Data For Demand-Side Platforms
MediaPost· 5 days agoThe streaming/CTV distributor of platforms says its Roku Exchange -- a TV streaming-first advertising technology effort -- is pegged to improve programmatic ...
Ad Agency Liability and the FTC | JD Supra
JD Supra· 3 days agoThe FTC will consider numerous factors, including, but not limited to, the extent to which the agency participated in the unlawful conduct, the degree of control the client exercised over the ...
