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Building A Lead Generation Plan
Search Engine Journal· 4 days agoThis is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. You must communicate with leads correctly to provide ...
General Motors overhauls its agency roster—behind the decision
Ad Age· 2 days agoThe decision concludes a review that began in January under Global Senior VP and Chief Marketing Officer Norm de Greve, a former CVS marketer who started at GM last July. Chevrolet’s incumbent ...
VGT vs. QQQ: Which ETF Should You Buy?
247wallst.com· 6 days agoETFs are one of our favorite investment instruments. They provide exposure to a large swath of stocks, allowing you to quickly diversify your portfolio...
Return on Investment (ROI): Measuring Marketing Effectiveness | JD Supra
JD Supra· 2 days agoDo you know how effective this marketing tactic is? Especially in professional services, most clients’ hiring decisions are based on a combination of factors, so it can be difficult to attribute ...
Meltwater BrandVoice: Stop Ignoring Your Brand Health—Guesswork Doesn’t Work
Forbes· 5 days agoCampaigns like Nike’s “Just Do It,” Dove’s “Real Beauty,” and Apple’s “Think Different” have all...
HubSpot, Inc. (NYSE:HUBS) Shares Bought by Vanguard Group Inc.
ETF DAILY NEWS· 5 days agoVanguard Group Inc. boosted its holdings in shares of HubSpot, Inc. (NYSE:HUBS – Free Report) by 2.6% during the fourth quarter, according to the company in its most recent filing with the Securities ...
Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights
Search Engine Journal· 5 days agoRazorfish launched a new technology called R-Index that measures disparate online and offline customer interactions (including for paid and owned interactions) and generates prescriptive insights ...
US Government Throws “Kitchen Sink” Export Controls at Russia, Plus Sweeping EAR99 Software...
JD Supra· 6 days agoThree US agencies – the US Department of Commerce, Bureau of Industry and Security (BIS), the US Department of the Treasury, Office of Foreign Assets Control (OFAC), and the US Department of ...
CIO Leadership Live NZ with Juan De Roock, Chief Technology Officer at SolarZero
CIO· 4 days agoOverviewSolarZero Chief Technology Officer Juan De Roock on moving to subscription models for solar...