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    • WKU Athletics generates $44 Million in Media Exposure

      WBKO Bowling Green· 20 hours ago

      A year-long study by The Nielsen Company revealed that WKU Athletics generated $44 million in total media value during the 2023-24 athletic season, the first year of the new Conference USA television deal with ESPN and CBS Sports.

    • Dan Hurley follows in Coach K's footsteps

      Dan Hurley follows in Coach K's footsteps

      Yahoo Sports· 3 days ago

      Would NBA veterans feel the same over the course of an 82-game schedule? Maybe someday we’ll find out. Maybe Hurley will snatch the Knicks or Nets job...