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Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 4 days agoThis includes precise targeting, customized and personalized messaging, interactive capabilities, measurable return on advertiser investment, and the ability to calculate the performance of ...
BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere
Zacks· 5 days agoThis innovative advertising solution empowers brands with the ability to exercise control and predictability in selecting the placement of their ads, ensuring they appear alongside preferred ...
AccuWeather® Names Matt Gillis Chief Business Officer
AccuWeather· 1 day agoState College, PA – June 13, 2024 – AccuWeather, Inc., the global leader in weather forecasting services, has named media and technology industry veteran Matt Gillis to the new role of Chief ...
MGI - Media and Games Invest is now Verve
Digital Journal· 2 days agoMedia and Games Invest SE, a leading digital media company, is pleased to announce that it has officially changed its name to Verve (Ticker: VER, ISIN: SE0018538068), with immediate effect, ...
Thursday Stir
AdWeek· 1 day agoBaddie Winkle helps A&W celebrate 105 years.
Retail Media Takes Flight; Spambot News Publishers Are Thriving | AdExchanger
AdExchanger· 5 days agoThe retail media parade isn’t done yet. The latest entrant on Friday was United Airlines, which announced the launch of Kinective Media, its advertising and data sales business. You’ll have ...
5 Topics That Will Be the Talk of Cannes
AdWeek· 4 days agoFrom the state of AI to declining investment in DEI.
This Week's Penn State Headlines: A Nittany Lions Reunion
Sports Illustrated· 5 days agoThe Bill O'Brien interview: Former Penn State teammate Adam Breneman and Christian Hackenberg...
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on
Digiday· 19 hours agoMarketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding sporting narratives ...
AI search is (sort of) here. How scared are marketers?
The Drum· 4 days agoThe quality of results has been poor, forcing Google to release a statement outlining the steps it...
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related to: ad network for publishers