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BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere
Zacks· 5 days agoThis innovative advertising solution empowers brands with the ability to exercise control and predictability in selecting the placement of their ads, ensuring they appear alongside preferred ...
Why is the Egg Bowl Moving to Black Friday? Ole Miss AD Keith Carter Reveals
Sports Illustrated· 3 days agoAccording to The Clarion Ledger, Carter discussed this new scheduling detail at an alumni event at...
Thursday Stir
AdWeek· 2 days agoBaddie Winkle helps A&W celebrate 105 years.
Weekend Brief: Paramount Importance
Quartz· 5 hours agoIt’s the kind of billion-dollar business drama that could easily have been a big-budget serial on Paramount Plus, the money-losing streaming channel that...
Nielsen Says It Is Interoperable With LiveRamp for Data-Driven Ads
Next TV via Yahoo Finance· 2 days ago“This integrated solution will enable us to leverage first- and third-party data and...
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on
Digiday· 2 days agoMarketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding sporting narratives ...
Retail Media Takes Flight; Spambot News Publishers Are Thriving | AdExchanger
AdExchanger· 6 days agoThe retail media parade isn’t done yet. The latest entrant on Friday was United Airlines, which announced the launch of Kinective Media, its advertising and data sales business. You’ll have ...
This Week's Penn State Headlines: A Nittany Lions Reunion
Sports Illustrated· 6 days agoThe Bill O'Brien interview: Former Penn State teammate Adam Breneman and Christian Hackenberg...
Nielsen Selects LiveRamp for Big Data and Cross-Platform Measurement and Planning In Nielsen...
TV Tech· 1 day agoNielsen's Big Data + Panel is now interoperable with LiveRamp's RampID technology
AccuWeather® Names Matt Gillis Chief Business Officer
AccuWeather· 2 days agoState College, PA – June 13, 2024 – AccuWeather, Inc., the global leader in weather forecasting services, has named media and technology industry veteran Matt Gillis to the new role of Chief ...
