Search results
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 4 days agoThis includes precise targeting, customized and personalized messaging, interactive capabilities, measurable return on advertiser investment, and the ability to calculate the performance of ...
BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere - Arista Networks (NYSE:ANET), BCE...
Benzinga· 4 days agoThis innovative advertising solution empowers brands with the ability to exercise control and...
AccuWeather® Names Matt Gillis Chief Business Officer
AccuWeather· 1 day agoState College, PA – June 13, 2024 – AccuWeather, Inc., the global leader in weather forecasting services, has named media and technology industry veteran Matt Gillis to the new role of Chief ...
Thursday Stir
AdWeek· 1 day agoBaddie Winkle helps A&W celebrate 105 years.
MGI - Media and Games Invest is now Verve
Digital Journal· 1 day agoMedia and Games Invest SE, a leading digital media company, is pleased to announce that it has officially changed its name to Verve (Ticker: VER, ISIN: SE0018538068), with immediate effect, ...
BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere
Zacks· 5 days agoThis innovative advertising solution empowers brands with the ability to exercise control and predictability in selecting the placement of their ads, ensuring they appear alongside preferred ...
Retail Media Takes Flight; Spambot News Publishers Are Thriving | AdExchanger
AdExchanger· 5 days agoThe retail media parade isn’t done yet. The latest entrant on Friday was United Airlines, which announced the launch of Kinective Media, its advertising and data sales business. You’ll have ...
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on
Digiday· 14 hours agoMarketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding sporting narratives ...
Google cut Uncle Sam a $2 million check so it could avoid a jury trial. A judge just agreed
WKBT La Crosse· 7 days agoThe case regarding Google’s advertising technology is the first antitrust suit against a Big Tech company brought by the Biden administration. US District Judge Leonie Brinkema’s decision on ...
5 Topics That Will Be the Talk of Cannes
AdWeek· 3 days agoFrom the state of AI to declining investment in DEI.
