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In Retail Media's Next Phase, Retailers Take on Ad Giants
AdWeek· 4 days agoExperts are calling this new era “retail media 3.0,” which will require more standardization as retailers reposition themselves within the media ecosystem to compete with major advertising platforms ...
BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere - Arista Networks (NYSE:ANET), BCE...
Benzinga· 4 days agoBCE Inc's BCE subsidiary Bell Media recently collaborated with TikTok to unveil Pulse Premiere in...
Entravision to sell digital ad business to Aleph Grou By Investing.com
Investing.com· 7 hours agoEntravision (NYSE:EVC) Communications Corporation (NYSE:EVC), a diversified media and advertising...
BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere
Zacks via Yahoo Finance· 5 days agoShares of the company have lost 25.8% in the past year compared with the sub-industry’s decline of...
A new threat to cannabis users: Smuggled Chinese pesticides
LA Times via Yahoo News· 15 hours ago(Paige St. John / Los Angeles Times) In coordinated raids last September, multiple California...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive· 1 day agoThe expansion includes a partnership with Google Ad Manager and allows programmatic buyers in the U.S. and global markets to leverage demand-side platforms including Google ...
Seedtag Picks Foursquare To Measure Ad Impact On Foot Traffic
Next TV via Yahoo Finance· 2 days ago“Foursquare is thrilled to have Seedtag join the network of hundreds of top ad-tech partners...
Why Perion Network Stock Plunged Today
Motley Fool via Yahoo Finance· 4 days agoShares of Perion Network (NASDAQ: PERI) were tanking today after the company's relationship with Microsoft took another step back, crushing a key source...
FrightPix to use Brightcove for new horror streaming service
Digital Trends via Yahoo News· 1 day agoFrightPix is a free, ad-supported video-on-demand service (AVOD) emphasizing horror, thrillers, and...
VeraViews joins the Conscious Advertising Network (CAN) - Mobile Marketing Magazine
MobileMarketing· 2 days agoVeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its ...