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    • Study: Digital Media Ad Spend Grew 18% in Q1 '24

      Study: Digital Media Ad Spend Grew 18% in Q1 '24

      TV Technology via Yahoo Finance· 12 hours ago

      In Q1'22, 28% of OTT traded programmatically, compared to 43% in Q1'24. By comparison, in Q1'22 advertisers bought 36% of video ads in short-form...