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Vodafone leverages AI to adapt to the post-cookie era - Mobile Marketing Magazine
MobileMarketing· 17 hours agoVodafone’s Media Lead Vanisha Vaghela has highlighted the company’s approach to adapting to the post-cookie era by leveraging AI for more “precise and effective” measurement ...
Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs
Search Engine Land· 10 hours agoWhat Amazon is saying. An Amazon spokesperson told Digiday (subscription required): “Our goal is to...
TikTok just announced a bunch of new AI tools for advertising
Mashable· 16 hours agoThe new-and-improved TikTok for Business tool comes alongside a bunch of other business-minded...
Google unveils new AI tools to help marketers 'drive results faster' - Mobile Marketing Magazine
MobileMarketing· 2 days agoGoogle has launched new AI tools to help marketers “think bigger, create bolder and drive results faster”. Speaking at Google Marketing Live (GML) 2024, ...
Council Post: Will AI Influencers Displace Creators?
Forbes· 22 hours agoThis is an important question that the influencer marketing industry is grappling with as AI advances at increasingly rapid speeds. 1. People use the <...
Embattled AI firm Appen loses more executives, months after Alphabet cut ties
NBC Chicago· 1 day agoAppen, the Australian AI firm that once helped train AI models for tech behemoths including...
AI Promised to Upend the 2024 Campaign. It Hasn’t Yet.
The New York Times via Yahoo News· 15 hours agoArtificial intelligence helped make turnout predictions in the Mississippi elections last year, when...
Google Teases New AI-Powered Marketing-Mix Model
MediaPost· 2 days agoAs part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix ...
Brain Kindle Marketing Launches to Transform Digital Landscapes with Cutting-Edge AI Technology
Digital Journal· 2 days agoBrain Kindle Marketing has come to solve this problem with its new digital marketing agency poised to transform how small businesses and startups achieve ...
Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools Via Google ...
Search Engine Roundtable· 2 days agoGoogle Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new...